Sunday, March 15, 2015

Visual Storytelling on Instagram

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Last week, Instagram revealed “carousel ads,” a unique opportunity for advertisers to share visual stories about their brands. Big brands such as Levi’s, Hollister and Taco Bell are a few of Instagram’s partners that have access to this advertising functionality. Smaller businesses will have to wait to reach the 300 million active users on this platform, many of whom are Millennials.