Millennials seek socially responsible brands

Has your brand lost touch with generational tastes?  The millennials, born between 1980 and 2000, are said to account for $1.3 trillion in direct annual spending, with a preference for brands that embrace corporate social responsibility. Has your brand taken a stance to reach millennials, aka Generation Y?

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Visual Storytelling on Instagram

Last week, Instagram revealed “carousel ads,” a unique opportunity for advertisers to share visual stories about their brands. Big brands such as Levi’s, Hollister and Taco Bell are a few of Instagram’s partners that have access to this advertising functionality. Smaller businesses will have to wait to reach the 300 million active users on this platform, many of whom are Millennials.

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The Digital Piece of the Marketing Puzzle

Will 2015 be the year when digital is finally integrated into all of your marketing efforts? In the marketing puzzle, digital is a big piece to earning engagement from your target audience.

The power of digital technology is the future, but your brand’s presence must also be felt across multiple marketing channels to reach your target audience. The marketing puzzle is about integrating all the necessary pieces, especially the digital one.

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